How to plan a perfect digital marketing strategy

STRATEGIC MARKETING

Phalanx is first and foremost a Growth Hacking firm. Yes, we do digital marketing, and product development, and business scaling. But what we do is more than each of these activities.
Our process starts with you: your history and challenges and goals. We need to understand your business, evaluate your current position, find ways to create improvement, and use the right tools and programs to advance the goals. When you partner with Phalanx, the goal is growth.
Marketing Strategy is about performing a deep tactical evaluation of your company and truly understanding where there’s room for improvement and what your priorities are. Our experience and knowledge of current trends and technology means that every dollar you spend is force multiplied.
Phalanx builds you a strategic marketing plan built on solid marketing fundamentals. If you already have a marketing plan, we can help add detail and depth and introduce you to bleeding edge technology and ideas that may not have occurred to you.
No matter your past digital marketing experiences, Phalanx will bring a fresh approach and unmatched expertise that will help take your company to the next level.

Already have a digital marketing strategy?

That's okay! We're more than happy to review your current strategy and work within it.

KEY ASPECTS OF ANY STRATEGIC INTERNET MARKETING PLAN

Target Customer

Who they are, where they spend their time on the internet, what are the best channels to reach them. You want to hyper-target your audiences, placing them into smaller and smaller groups and creating campaigns for each audience.

Competition

Who competes with you for your customers’ spending? What types of Internet marketing are your competitors doing? How do your competitors rank within the major search engines? What kind of traffic do they get from their web sites? Using the right tools, Phalanx Marketing can find all of this valuable information and use it to your advantage.

Product Positioning & Messaging:

What problem does your product or service solve and what are the benefits? How will we best describe this benefit and through which channels? Clear and consistent messaging through multiple channels, built on a solid understanding of your product’s positioning in the marketplace, is vitally important to all our marketing efforts.

Budget

How much can we spend to acquire a customer while still being profitable? What is the expected lifetime value of each customer you acquire? These are key questions that need to be answered so we can judge the effectiveness of any internet marketing program we build.

Pricing

What is the competition charging? Can you charge a premium? Should you charge a one-time fee or use a subscription model? Should you offer a free trial of your product? If you offer a free trial, what kind of conversion rate to purchase should you expect? Pricing decisions are never easy and are unique for every business. The key to solve these questions is research and testing.

Marketing Channels

Search engine optimization, pay-per-click advertising, email marketing, affiliate marketing, public relations, blogs, social media, reputation management, and more. There are many ways to market your product or service and it often takes a combination of channels to reach success.

Promotions

How will we motivate potential customers to buy? Price discounts? Free giveaways? Contests? Sweepstakes? Free related products? Consumers, especially on the Internet, are increasingly promotion driven. Strategic use of these tools can help us drive sales and create long-term customers.

Conversion Strategy

Converting a lead to a customer is the only metric that truly matters. Traffic without conversion is useless. We deliver results with a focus on maintaining a consistent ROI for our clients.

Ready to get started?

It's time to start your growth journey!