SEO (Search Engine Optimization) Services
Search engine optimization is a vital and powerful marketing tool that drives free organic traffic to your website. It isn’t flashy like social media marketing and it doesn’t provide an immediate ROI like paid advertising, but it’s more powerful that both of those.
When someone comes to your website from a google search, it means they were looking for something and now they’ve found it. There are all kinds of agencies that perform SEO services, but none of them can match our skill, technical knowledge, and experience.
We’ve been doing this for a long time and it’s been our experience that there are typically two types of SEO agencies. The first is the most common. It’s the ‘reactive’ agencies that do ‘surface’ SEO. They collect an initial list of keywords from you (the client), or maybe they even do some keyword research on your behalf. This kind of company goes to work on your website and does a ‘surface optimization’ that creates middling results. They’re reactive in their practices, meaning that after the initial work is finished, they collect their retainers and wait for you to request further optimization. Companies like this are ‘best practices scavengers’ and form the 99%. They learn how to do their SEO from companies like Phalanx and are always slightly behind the curve.
The second type are the proactive growth monsters like Phalanx, the 1%. We take it personally, because success for your business equals success for us. We begin our work with a deep technical analysis of your industry and line of work. Multiple layers get pulled back and tens-of-thousands of keywords are researched. We build a strategic plan covering multiple months, detailing exactly what we’ll do to achieve results.
It’s a holistic approach to developing and executing a strategy involving keyword research, content creation, natural linking, and social signals. Which keywords will attract not just the most traffic, but the right kind of traffic for your product or service? And once you gain those coveted positions, how will you keep them, especially when Google constantly revises its algorithm? We have those answers and we’re constantly creating new answers.
But what makes us truly special: we’re much more than just another digital marketing agency. We’re growth hackers. Phalanx Marketing Group exists on the bleeding edge of technology and its application to marketing. We’re the elite of marketing operators and rapidly experiment and iterate thousands of times each week in innovative discovery tests: analyzing, measuring, and creating the best practices that the 99% scavenge from.