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Social Media | Phalanx: Precision Growth Hacking

Building Brands Through Stories

Marketing on Social Media is an investment of time and effort for any business, and as any business owner will say, time is the most valuable commodity. No business can afford to ignore Social Media Marketing and in the right hands, it can be an immensely powerful marketing channel.
Did you know that social media is one of the most cost-effective marketing strategies a business can use? Social media not only brings in more leads but can help build your reputation and brand.
Our Social Media experts know where to reach your target audience and use the right tools and analytics to deliver the results you need to execute growth.
We're a story driven social media agency. Your business has a story to tell, a story that not only should be told, but needs to be told. Great brands invest in a continual story relationship with their audience on social media. Social media is all about fostering relationships.
Let’s work together to build your social media community. Whether you’ve just sent your first tweet or have thousands of online followers, we can help you create a social media marketing strategy that supports your overall business goals and fosters the relationships that you need with your customers.
Social media marketing is constantly evolving as new trends appear and new technology is developed. Phalanx is constantly developing and learning new tools and techniques to help our clients take advantage of emerging trends. We evaluate, plan, design, market, manage, measure, optimize, and iterate powerful data-driven Social Media Campaigns.

Organic Social Media Marketing

This begins with great content that engages your customers and potential-customers, building the foundation for a lifetime of brand loyalty. We work hard to increase your social engagement and measure and analyze the activity every step of the way. Want to see how Phalanx can help you build the online-social proof your business needs? Read More...

Social Media Advertising

There are 2.77 billion monthly social media users. The simple fact is the majority of your customers are there, which means you should be too. Successful advertising on social media requires multiple strategies, a host of tactics, and best practices. We're constantly innovating, testing, and optimizing; always pushing just a little bit further towards that horizon. We build hyper-targeted campaigns on Read More...
Social Media AI

People Want To Hear Your Story!

Your brand deserves it's place in the spotlight. Your company has a unique story that needs to be told. Phalanx wants to be the one to tell it!

Content is king brandeed


Development of Brand Voice and Tone:

This begins with great content that engages your customers and potential-customers, building the foundation for a lifetime of brand loyalty. We work hard to increase your social engagement and measure and analyze the activity every step of the way.
Consistent posts designed to create engagement from your audience. Relevant content with clear call-to-actions, posted when your followers are most active. Social media strategy and tactics that tell your story, aligns with your target audience, and ignites conversation. (Optional AI integration that can respond intelligently and warmly with your customers.)

Content Curation and Creation:

Gathering content (articles/videos/graphics) from your website and optimization it for various Social Media channels. This is an efficient way of placing relevant content in front of your audience. Or we can create unique to your brand. The key to this process is testing and measuring until we find the optimal type of content that will resonate with your audience. We find these answers through constant analysis and optimization, using our expert insights to create and magnify engagement.

Posting (Testing day/time):

It’s extremely important to post when your audience is most active. Let’s use Twitter for example: the average life of a tweet is 18 minutes and most retweets happen in the first 7 minutes. We want to place content in front of your audience while they’re active, when they are most likely to engage and respond to your call-to-action. Knowing when to share/post/tweet is a critical aspect of a successful campaign.

Community Engagement:

Building a community is only the first stage of a social media marketing. A brand has a responsibility to stay connected with their audience. We keep your brand humanized by interacting with your audience and reengaging them through follower questions, adding value to the conversations on your page/post, liking and commenting on follower-shares, promoting conversations, and more. (Optional AI integration.)


Behavioral Dynamic Response Marketing

No where is BDRM more powerful than on Social Media, where we’re able to hyper-target your potential customers and win them through powerful data-driven campaigns. The Phalanx Advanced Lead and Sales Engine was built so we can put ads in front of the right people, in the right channels, at the right time, to force multiply every single one of your ad dollars.

Pixels and Analytics Conversion Tracking

Data is the heart of any Phalanx campaign. We’re able to use that data to tighten conversions and raise ROI. Our goal is to always maximize the effect of every dollar you spend for ads. Tracking also allows us to build remarketing campaigns to follow up with your potential customers.


The data proves that remarketing is where the majority of conversion happens. We believe that marketing should be done from a place of omnipotence. Phalanx specializes in not only know who your customer is, but how to follow up in meaningful ways.

Tying It All Together

With any project, each tool has a purpose and some tools are better for certain jobs. Are there cases when a business is best served by only using a single tool? Yes, it happens. But in most cases, it takes a constellation of marketing channels to reach your best ROI.
That’s why we often encourage our clients to seamlessly integrate their marketing efforts. SEO, PPC, Social Media, Email, and Text should be used together, like cylinders in an engine. They feed into each other and become more than the sum of their parts.
Phalanx is standing by to help you take your business to the next level, in a post-modern age of marketing.

Ready to get started?

It's time to start your growth journey!