Development of Brand Voice and Tone:
This begins with great content that engages your customers and potential-customers, building the foundation for a lifetime of brand loyalty. We work hard to increase your social engagement and measure and analyze the activity every step of the way.
Consistent posts designed to create engagement from your audience. Relevant content with clear call-to-actions, posted when your followers are most active. Social media strategy and tactics that tell your story, aligns with your target audience, and ignites conversation. (Optional AI integration that can respond intelligently and warmly with your customers.)
Content Curation and Creation:
Gathering content (articles/videos/graphics) from your website and optimization it for various Social Media channels. This is an efficient way of placing relevant content in front of your audience. Or we can create unique to your brand. The key to this process is testing and measuring until we find the optimal type of content that will resonate with your audience. We find these answers through constant analysis and optimization, using our expert insights to create and magnify engagement.
Posting (Testing day/time):
It’s extremely important to post when your audience is most active. Let’s use Twitter for example: the average life of a tweet is 18 minutes and most retweets happen in the first 7 minutes. We want to place content in front of your audience while they’re active, when they are most likely to engage and respond to your call-to-action. Knowing when to share/post/tweet is a critical aspect of a successful campaign.
Building a community is only the first stage of a social media marketing. A brand has a responsibility to stay connected with their audience. We keep your brand humanized by interacting with your audience and reengaging them through follower questions, adding value to the conversations on your page/post, liking and commenting on follower-shares, promoting conversations, and more. (Optional AI integration.)
Behavioral Dynamic Response Marketing
No where is BDRM more powerful than on Social Media, where we’re able to hyper-target your potential customers and win them through powerful data-driven campaigns. The Phalanx Advanced Lead and Sales Engine was built so we can put ads in front of the right people, in the right channels, at the right time, to force multiply every single one of your ad dollars.
Pixels and Analytics Conversion Tracking
Data is the heart of any Phalanx campaign. We’re able to use that data to tighten conversions and raise ROI. Our goal is to always maximize the effect of every dollar you spend for ads. Tracking also allows us to build remarketing campaigns to follow up with your potential customers.
The data proves that remarketing is where the majority of conversion happens. We believe that marketing should be done from a place of omnipotence. Phalanx specializes in not only know who your customer is, but how to follow up in meaningful ways.
With any project, each tool has a purpose and some tools are better for certain jobs. Are there cases when a business is best served by only using a single tool? Yes, it happens. But in most cases, it takes a constellation of marketing channels to reach your best ROI.
That’s why we often encourage our clients to seamlessly integrate their marketing efforts. SEO, PPC, Social Media, Email, and Text should be used together, like cylinders in an engine. They feed into each other and become more than the sum of their parts.
Phalanx is standing by to help you take your business to the next level, in a post-modern age of marketing.